Posts tagged mpdm
Marketing Profs Digital Marketing Mixer 2.0
132 years ago
Me and DJ - Utah in da house!
After having a great experience at the first Marketing Prof Digital Marketing Mixer (MPDM) last year in Scottsdale, I was excited to be able to attend again this year in Chicago.
At the event in Scottsdale I was busy absorbing a bunch of information and didn’t take the opportunity to do much networking. This year, in addition to getting a ton more great information out of the sessions, I made it a point to take full advantage of talking to as many of the insightful and smart people that were in attendance as I could.
I finally got to shake hands with (yeah I know, Swine flu whatever – there were people in white coats here so I felt safe) many people that I’ve corresponded with online, like Sonny Gill, Mack Collier, Ann Handley and Amber Naslund (if only for a brief moment), but I also had the good fortune to engage with some very amazing people including Stephanie Miller, Ron Ploof, Will Egan, Gretchen Harding and many many more.
My ‘highlights’ can be found in my Twitter stream and if you don’t mind sifting through some typos, here are my ‘raw’ notes: Day 1, Day 2 (these are both Word Docs too BTW).
I’m winding up with a quick vacation, so I’m still digesting many of the things that I heard at MPDM. But, my big takeaway is that there are a lot of brands doing some amazing things in the digital space but that the best approach is to (still), keep it simple, measure, adjust, and keep moving forward with anything that you do online, whether it be email, social, search or whatever. And oh yeah, I traveled all the way to Chicago to meet the energetic and enigmatic DJ Waldow, who now resides in Utah (see the photo) – sorry ’bout your Wolverines DJ!
Photo credit: MarketingProfs Live
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A Tale of Two Lunches
03 years ago
by Eric Hoffman
in article
Today I attended the Park City Chamber’s 2008 Tourism Industry Fall Forum and as I sat in the audience it struck me how markedly different the dynamic was in this group as opposed to the lunches I had during the Marketing Profs Digital Marketing Mixer last week in Scottsdale. Some of contrasts I noted:
- I was the only person twittering during the talks today, a big difference from last week where it seemed like there were more people twittering than not.
- Today it felt like the room was holding it’s collective breath in that a lot of people seemed very nervous about the coming months ahead; whereas, at MPDM, everyone was enthused about the opportunities that they saw coming, whether or not the economy took some lumps or not.
- The best quote from today was that, “We can see the light at the end of the tunnel, but we’re still in that tunnel.” A good, hopefully true but kinda scary thing to hear. On the other had, I remember hearing “If content is King, marketing is Queen and she runs the house,” from Gary V last week, dunno how that compares but it was just one of many kick ass quotes to come out of that preso.
One last item from today was the fact that several (admittedly engaging and entertaining) TV ads were introduced as being something that had a great chance of “going viral.” Hmm, first off, at MPDM I heard many times that spending big money on traditional media was essentially throwing good money after bad as it just isn’t were the eyeballs are anymore. And secondly, guess it’s me, but I’ve come to hate the word “viral”, actually I’m not the only one, and I’d love to see an ambitious online effort made to try to connect with potential visitors to Park City and Utah. Something different for different times, would that make sense?!
Oh, and I’d have to give the best tasting lunch to MPDM, the taco shell salads just didn’t compare to the tortilla soup.
