I’ll finish that title, Labor Day is the unofficial start to…the ski resort marketing season. In the years I’ve worked in ski resort marketing I’ve often wondered a bit about why we started each winter’s marketing cycle when we did. Much of it has been related to the timing of the ski vertical publications – [...]
Entries Tagged as 'mrktchat'
Labor Day is the Unofficial Start to…
September 8th, 2010 No Comments
Tags: labor day · mountain improvements · mrktchat · ski resort marketing · testing
K2 Skis and Facebook
July 26th, 2010 2 Comments
During the weekly Twitter #mrktchat conversation this past week, @motorad666 (thanks again for guest hosting), brought to light the fact that K2 Skis has been redirecting their entire corporate site’s web traffic to their Facebook page. The K2 team has a decent incentive for someone to visit their Facebook page in that users that “Like” the [...]
Thoughts on SAM’s Best/Worst Advertising 2010
May 22nd, 2010 No Comments
Sam Rufo, one of the authors of Ski Area Management magazine’s article on the Best/Worst Advertising of 2010, was kind enough to volunteer to ‘guest host’ this past week’s #mrktchat Twitterchat. For anyone who isn’t familiar with what a TwitterChat is, please take a quick read of Sam’s excellent description on her blog post, “TwitterChat [...]
Tags: buyer personna · mrktchat · resort marketing · sam magazine · social media
