Posts tagged online advertising
Is Online Video Advertising an Opportunity for Ski Resorts?
01 year ago
Many ski resorts have embraced online video production and I expect to see more and more as we get into the coming 2010-2011 Winter Season. In fact, I’ve already posted example of a few interesting ski resort online videos:
- Double Diamond – Double Rainbow featuring a video from Stowe
- First Resort to Open a Boon or Bust? featuring a video from Loveland
Producing videos to show off a resort once a visitor is on your site, or a video that can be shared, or found via search is wonderful. However, a recent presentation from eMarketer got me to wondering if perhaps ski resorts should also be focusing in on online video advertising as well. Here’s the presentation:
eMarketer Webinar: Video Advertising Engagement
View more presentations from eMarketer.
What do you think?
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Online Ad Creative – Remember to Switch it Out
01 year ago
by Eric Hoffman
in article
I was browsing ESPN.com looking at some Minnesota Twins updates when I noticed that the ad creative that ESPN was running for their X-Games coverage was a week out of date:
It’s a pretty bad call to action to have dates that are a week past in an online ad execution, particularly when it’s so simple and easy to set flight dates and switch out creative. For ski resorts this is particularly important when promoting flash sales, season opening/closing and special events – be sure your creative is timely and either pulled or updated when it’s out of date!
