Posts tagged red bull
Red Bull and the Art of Flight (Promotion)
04 months ago
by Eric Hoffman
in promotion
The energy drink company Red Bull is an impressive marketing and promotion machine and their latest winter sports effort, “Art of Flight” is another example of how well they bring a media product to market, in fact, I’d say it might better bet titled “Art of Promotion”.
The movie officially launches today, September 8, available via download on Apple iTunes or ordering a DVD or Blu-ray disc version, but Red Bull has been running TV ads for at least the past week teasing the movie and they’ve certainly got some good PR efforts going as well as I noticed this article in the local Salt Lake paper this morning promoting the movie as well. And they’ve also kicked it into gear via social channels, even going as far to use Klout Perks as a way to get more exposure for the movie.
Is Red Bull’s strategy working? Well, it got me to write this post and peep their teaser – in fact, check it out for yourself:
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Shaun's Private Half-Pipe
02 years ago
by Eric Hoffman
in article
Just saw a tweet about this pop up in my Twitter stream and had to put up a quick post about it.
According to a blog entry in the Denver Post and Shaun White’s Wikipedia entry, Red Bull has built a private training pipe in the Silverton Ski Resort backcountry area. Check it out in this photo, follow the red arrow – not a bad view from this pipe, eh?!
Sounds like Red Bull must be doing ok during the current economic slump, since they just supposedly plopped down a cool half million dollars to build the pipe. Anyone else think that this could be one of Red Bull’s odder expenditures?!
Photo Credit: mattlanning
Edit: 2/23/09
Weird timing, but just got an email from a buddy who took this photo at Silverton this past weekend – thanks Ted! Also, click the image to see it full size, you can pick out a snowcat and the helicopter in flight.
