Now that “Hot Tub Time Machine has come out on DVD, it got me to thinking about which Hollywood movie has done the most to promote the winter sports industry. Take a moment and vote for your favorite!
Entries Tagged as 'resort marketing'
Which Ski Movie has done the Most for the Winter Sports Industry?
July 8th, 2010 1 Comment
Tags: aspen extreme · better off dead · dumb and dumber · hot dog · hot tub time machine · resort marketing · ski movie
Great Response by a Ski Resort to a “Twisted” Situation
June 28th, 2010 No Comments
I came across the initial posting of a lift tower issue at Mt Ruapehu in New Zealand on Skilifts.org forum section about a week or so ago. But, I hadn’t had the chance to head over to the resort’s website until just recently. It’s rather obvious from the photo at right that the issue at [...]
Tags: resort marketing
Lift Ticket Opportunities
June 16th, 2010 2 Comments
There are a lot of resorts that are moving to using either RFID (Radio Frequency Identification) or other plastic, credit card-style ticket stocks and moving away from the old paper, or paper with adhesive style tickets. There are a lot of benefits, in particular, to the RFID system in terms of CRM, with labor savings [...]
Tags: lift ticket · resort marketing
The Passion Principle
May 23rd, 2010 No Comments
One of the things I love about being in marketing at a ski resort is that we have an incredible resource to tap: the passion of our customers. This isn’t true of many industries, but in sports it’s often something that a brand can really get some great mileage out of if done right. Here’s [...]
Tags: nike · passion · resort marketing · soccer · world cup
Thoughts on SAM’s Best/Worst Advertising 2010
May 22nd, 2010 No Comments
Sam Rufo, one of the authors of Ski Area Management magazine’s article on the Best/Worst Advertising of 2010, was kind enough to volunteer to ‘guest host’ this past week’s #mrktchat Twitterchat. For anyone who isn’t familiar with what a TwitterChat is, please take a quick read of Sam’s excellent description on her blog post, “TwitterChat [...]
Tags: buyer personna · mrktchat · resort marketing · sam magazine · social media
Interactive Content Editor and SEO
January 14th, 2010 No Comments
Here’s a quick observation on the speed of Google in terms of targeted SEO. I recently posted about the Interactive Content Editor position that we’re in the process of interviewing for at the resort (sorry, the application process is now closed). I wound up Googling the phrase “Interactive Content Editor” as I’m in the process [...]
Tags: google · resort marketing · seo
Social Media Upends Ski Resort Marketing
December 28th, 2009 No Comments
Hmm, some post title eh? Not really. It’s actually the title of an Ad Age video of Vail Resorts’ CEO Rob Katz speaking at the Cable Communicators forum in Denver a few weeks ago. It made some ripples through the online resort marketing community when it was published and Katz does make some solid points [...]
Tags: resort marketing · ski resort · social media · traditional marketing
One week to go!
November 14th, 2009 2 Comments
The lifts will start turning for the 2009-2010 winter season at Park City Mountain Resort exactly one week from today at 9:00am! They will keep turning for 141 days, churning to a stop after closing day on April 11, 2010. For the operations departments – snowmaking, lifts, grooming, F&B, etc. this means that they will [...]
Tags: 2009-2010 winter season · resort marketing · ski resort opening
Happy Blog Birthday!
October 27th, 2009 2 Comments
Wow, this is exactly one year to the day that I first posted to the Resort Marketing blog (don’t feel obligated to click back to it as it’s pretty awful). I have to say that I’m satisfied to have made it through a year. But, I do think that there are things I’ve done well [...]
Tags: birthday · blog · resort marketing
Today’s ResortXpo Social Media Presentation Plus One
July 16th, 2009 3 Comments
Having participated on a few panels focused on Social Media, I heartily endorse the experience and would advise anyone who is offered the chance to share their knowledge to go ahead and participate. I’ve also been very lucky to have fantastic fellow panelists on the presentations that I’ve been involved with, and truthfully I’ve learned [...]
Tags: david laplante · michelle evans · milena regos · resort marketing · resortxpo · social media
