Resort Marketing

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Entries Tagged as 'ski resort'

Google Trends Ski Searches

September 3rd, 2010 No Comments

Google offers up such a wide array of amazing tools and applications that some of their coolest items sometimes can be overlooked. One of my favorite tools, that I don’t use often enough, is Google Trends. What this tools does is allow you to see what Google’s users are searching for over time and by [...]

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Ski Area “Sting” Down Under

August 30th, 2010 No Comments

The “ski bum” culture has always had close ties to illicit substance, but a recent news report from Australia put this connection back to the forefront. There was a drug ring bust in Australia’s Snowy Mountains last week and of the ten people arrested, six of them worked seasonal in the “ski fields”. I don’t [...]

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Second Home Market Rebounding?

August 25th, 2010 No Comments

With on-going chatter about the possibility of a double-dip recession it was interesting to read an article in USA Today about the growth of the second home market in family-friendly resorts. The article puts ski resorts together with golf and private-club communities, but here’s what it notes about ski resorts: Ski resorts. Some resorts focus more on [...]

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Travel Data from the Bureau of Labor Stats

July 19th, 2010 No Comments

I found this recently released report from the Bureau of Labor Stats (BLS) while reading the Uptake Travel Industry blog. The data is quite interesting when taken from a ski resort perspective in that it illustrates how small of a chunk of the average consumer’s paycheck might go to paying for a day on the [...]

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Online Travel Changes Underway?

July 2nd, 2010 No Comments

Just a few quick thoughts, predicated by Google finally closing on their deal to purchase ITA Software, a flight information software company, for $700 million. If (or when) Apple comes out with a full featured iTravel and Microsoft continues along with the path that they’ve already set with Bing Travel, what will this mean for [...]

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A Ski Resort to Help Build Peace in Russia?

June 22nd, 2010 1 Comment

According to reports, Russia is planning to spend up to $15.5 billion to develop a whole network of ski resorts in the volatile North Caucasus region over the next 10 years. I’ve always liked to believe that skiing can help to bond and bring people together – I’d certainly love to see that happen on [...]

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Should a Ski Resort be a “No-Tech” Zone?

June 10th, 2010 6 Comments

As an interactive marketer, I feel like I spend hours upon hours pondering apps and other interactive items that could add value to skiers and riders on the mountain. However, a recent New York Times article, “Your Brain on Computers – Attached to Technology and Paying a Price” prompted me to wonder if perhaps the mountains [...]

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How to Get a Job Working for a Ski Resort

June 8th, 2010 No Comments

Every so often I’m asked, “How can I get a job working for a ski resort?” “It’s easy,” I answer “just look at the online application as it seems like there are always jobs posted.” “No, no, I’d like to find a year round job doing something that doesn’t involve lifts, food and beverage or maintenance.” Btw, [...]

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Move Back the Ski Season?

May 3rd, 2010 2 Comments

During the weekly Marketing Chat Twitter chat last week, there was a good discussion about how it feels like winter (at least in the West), has moved back a week. I’m not a meteorologist, but it sure feels that way to me, particularly on a day like today, May 2, when it snowed here in [...]

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The 2009-2010 Winter Season Wrap

March 29th, 2010 No Comments

As this winter season winds down, it’s time for a quick summary of how it’s gone. For those of us in Utah, it was a slow year in terms of natural snowfall but surprisingly, not so bad in terms of business levels. From anecdotal evidence around town here in Park City, it seems like most [...]

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