In the past season or so, several ski resort operators have started to either require helmets for employee and or younger guests and recommend to all guests to wear helmets. However, it now appears that some states, like California, are closing in on passing laws mandating helmet use. I have worn a helmet for several [...]
Entries Tagged as 'ski resort'
Should Ski Helmet Use Be Mandatory?
March 16th, 2010 2 Comments
Tags: california · helmets · ski resort
Social Media Upends Ski Resort Marketing
December 28th, 2009 No Comments
Hmm, some post title eh? Not really. It’s actually the title of an Ad Age video of Vail Resorts’ CEO Rob Katz speaking at the Cable Communicators forum in Denver a few weeks ago. It made some ripples through the online resort marketing community when it was published and Katz does make some solid points [...]
Tags: resort marketing · ski resort · social media · traditional marketing
The Holidays and Ski Resorts
December 22nd, 2009 No Comments
How is it that the major winter holidays of Christmas and New Years come so darn early in the winter season? Why couldn’t they be in January or February so we could have a bit more time to get things really dialed in before we hit the busiest and most lucrative week of the season? [...]
Tags: business · holidays · ski resort
Inbound Marketing for Ski Resorts
June 14th, 2009 6 Comments
In my San Francisco Inbound Marketing Takeaway post, I noted that I was putting together some thoughts on how to leverage inbound marketing in the resort industry. Finally, over a month later, here it is!
Inbound marketing is essential for any business because the ski business is seasonal and the participants so passionate the opportunities are [...]
Tags: flickr · inbound marketing · ski resort · twitter · youtube
The Recession Claims a Resort – RIP Tamarack
March 4th, 2009 3 Comments
I first saw the news on Twitter this past Sunday that Tamarack Resort was finally hitting the end of their financing and having to shut down all operations as of the closing of their lifts today. Now that today has come, I find it very strange to browse through Tamarack’s website and while I see [...]
Tags: economy · ski resort · tamarack
Ski Resorts on Twitter
January 3rd, 2009 60 Comments
Here it is, a list of ski resorts that are ‘hanging out’ on Twitter! I’ll try to update it as more resorts create accounts and, if I’m missing any, please leave me a comment and I’ll add them. I also have a few destination marketing organizations included here, but I’m primarily interested in ski resorts [...]
Tags: ski resort · twitter
So, what's been going on for the past seven months?
November 24th, 2008 No Comments
The ski resort business is seasonal. Sure, most resorts offer some summer activities, but the vast majority of our visitors come during the winter months of December through April. So it’s now been about seven months since a paying skier or snowboarder has gotten on a lift, and since then there have been quite a [...]
Tags: business · ski resort
Resorts and the Environment
October 28th, 2008 No Comments
I thought this would be a topical subject as the corporate ownership of the resort I work for has just been given an award by the EPA for being a “Green Power Leader.” Now, I do think that our ownership/leadership fully understand that to have any chance of lasting as a viable business, winter resorts [...]
Tags: environment · greenwash · ski resort
