Resort Marketing

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Entries Tagged as 'ski resort'

Should Ski Helmet Use Be Mandatory?

March 16th, 2010 2 Comments

In the past season or so, several ski resort operators have started to either require helmets for employee and or younger guests  and recommend to all guests to wear helmets. However, it now appears that some states, like California, are closing in on passing laws mandating helmet use. I have worn a helmet for several [...]

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Social Media Upends Ski Resort Marketing

December 28th, 2009 No Comments

Hmm, some post title eh? Not really. It’s actually the title of an Ad Age video of Vail Resorts’ CEO Rob Katz speaking at the Cable Communicators forum in Denver a few weeks ago. It made some ripples through the online resort marketing community when it was published and Katz does make some solid points [...]

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The Holidays and Ski Resorts

December 22nd, 2009 No Comments

How is it that the major winter holidays of Christmas and New Years come so darn early in the winter season? Why couldn’t they be in January or February so we could have a bit more  time to get things really dialed in before we hit the busiest and most lucrative week of the season? [...]

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Inbound Marketing for Ski Resorts

June 14th, 2009 6 Comments

In my San Francisco Inbound Marketing Takeaway post, I noted that I was putting together some thoughts on how to leverage inbound marketing in the resort industry. Finally, over a month later, here it is!
Inbound marketing is essential for any business because the ski business is seasonal and the participants so passionate the opportunities are [...]

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The Recession Claims a Resort – RIP Tamarack

March 4th, 2009 3 Comments

I first saw the news on Twitter this past Sunday that Tamarack Resort was finally hitting the end of their financing and having to shut down all operations as of the closing of their lifts today. Now that today has come, I find it very strange to browse through Tamarack’s website and while I see [...]

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Ski Resorts on Twitter

January 3rd, 2009 60 Comments

Here it is, a list of ski resorts that are ‘hanging out’ on Twitter! I’ll try to update it as more resorts create accounts and, if I’m missing any, please leave me a comment and I’ll add them. I also have a few destination marketing organizations included here, but I’m primarily interested in ski resorts [...]

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So, what's been going on for the past seven months?

November 24th, 2008 No Comments

The ski resort business is seasonal. Sure, most resorts offer some summer activities, but the vast majority of our visitors come during the winter months of December through April. So it’s now been about seven months since a paying skier or snowboarder has gotten on a lift, and since then there have been quite a [...]

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Resorts and the Environment

October 28th, 2008 No Comments

I thought this would be a topical subject as the corporate ownership of the resort I work for has just been given an award by the EPA for being a “Green Power Leader.” Now, I  do think that our ownership/leadership fully understand that to have any chance of lasting as a viable business, winter resorts [...]

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