Hmm, some post title eh? Not really. It’s actually the title of an Ad Age video of Vail Resorts’ CEO Rob Katz speaking at the Cable Communicators forum in Denver a few weeks ago. It made some ripples through the online resort marketing community when it was published and Katz does make some solid points [...]
Entries Tagged as 'social media'
Social Media Upends Ski Resort Marketing
December 28th, 2009 No Comments
Tags: resort marketing · ski resort · social media · traditional marketing
How I use Twitter
October 20th, 2009 No Comments
Twitter is a very useful tool in my social networking arsenal. I find myself using it both for work and personal objectives and many times I find the two to be interconnected. To me, the most useful aspect of Twitter is the ability to see information coming across the web in pretty much real-time [...]
Tags: how to · social media · twitter
Great use of Social Media by the Vikings
September 13th, 2009 2 Comments
If you don’t know, I’m a die-hard Minnesota Vikings fan and I glad to see them embracing some of the social media tools that I think can be of real value to any organisation. The one that I’m really stoked on is going on right now in the locker room after their recent 34-20 win [...]
Tags: Minnesota Vikings · social media · ustream
Do what you love, love what you do.
August 20th, 2009 No Comments
Last week, on Thursday and Friday, I attended a marketing summit to which all of the POWDR resorts sent members of their marketing teams to attend. It was great to finally meet many of the people that I’ve communicated with over the years, but the true highlight was getting to spend a full day with [...]
Tags: david meerman scott · passion · powdr · social media
Today’s ResortXpo Social Media Presentation Plus One
July 16th, 2009 3 Comments
Having participated on a few panels focused on Social Media, I heartily endorse the experience and would advise anyone who is offered the chance to share their knowledge to go ahead and participate. I’ve also been very lucky to have fantastic fellow panelists on the presentations that I’ve been involved with, and truthfully I’ve learned [...]
Tags: david laplante · michelle evans · milena regos · resort marketing · resortxpo · social media
Come visit Park City with the Social Media Clubs of SLC & UV
July 11th, 2009 No Comments
Not one, but two Social Media Clubs are coming up to visit us in Park City this week! Both the Social Media Club of Salt Lake City, and the Social Media Club of Utah Valley will be enjoying summer in the mountains with us at Park City Mountain Resort for a “Summer Social” on Thursday [...]
Tags: smcslc · smcuv · social media · tweetup
Are you attending the Resortxpo?
July 5th, 2009 2 Comments
First off, what the heck is the Resortxpo? It’s a virtual conference for resort professionals looking to expand their knowledge and skill without even leaving their office and desk! Sound interesting? I hope so, because it’s coming up on July 15 and 16, and I’m excited to say that I’m going to be one of [...]
Tags: panel · resortxpo · social media · speaker
You know where the fish are, now to get them to bite.
June 20th, 2009 No Comments
The idea of “Fish where the fish are” – listening and monitoring to figure out where your customers are in social media before jumping in – is a basic and important business concept. I remember reading abut this in Chris Brogan’s eBook several months ago, but have been drawn back to the fishing analogy by [...]
Tags: fishing · social media
Social Media Panel at the 2009 Utah Tourism Conference
May 11th, 2009 3 Comments
I’m excited to say that I have the distinct pleasure of sitting on a what I’m confident will be a great panel at the 2009 Utah Tourism Conference this Thursday afternoon from 2:00pm-3:30pm and again from 4:00pm-5:30pm. The title of the panel is “Using Social Media Technologies to Promote Tourism: It’s Time to Join the [...]
Tags: 2009 utah tourism conference · jay evensen · social media · thomas cooke · ustream · utc09
Inbound Marketing Summit
April 20th, 2009 No Comments
I’m excited to be heading to San Francisco next week for the Inbound Marketing Summit taking place on April 28-29. Inbound Marketing is an interesting change, because unlike traditional marketing, which focuses on finding customers and pushing messages to them, Inbound Marketing focuses on ways to be found by the customers.
If you haven’t already, you [...]
Tags: inbound marketing · seo · social media · traditional marketing
