A year ago I wrote a post talking about how my favorite NFL team, the Minnesota Vikings, was then using social media. A year later, I would argue that every major and most minor sports teams are fully immersed in social media and are enjoying the benefits (and hazards) of engaging their fan base directly [...]
Entries Tagged as 'social media'
What can Ski Resorts Learn from Professional Sports about Social Media?
August 18th, 2010 No Comments
Tags: football · policies · ski resorts · social media · sports · twitter
Staying Connected to the Web and Social Media on Vacation
May 25th, 2010 5 Comments
My wife gives me a (probably well deserved) rough time about how I tend to bring my digital life with me when we’re on vacation. This has come in handy, like when I was able to pull up New York transit maps and directions up via Google Maps on our trip to NYC earlier this [...]
Tags: social media · travel · vacation
Thoughts on SAM’s Best/Worst Advertising 2010
May 22nd, 2010 No Comments
Sam Rufo, one of the authors of Ski Area Management magazine’s article on the Best/Worst Advertising of 2010, was kind enough to volunteer to ‘guest host’ this past week’s #mrktchat Twitterchat. For anyone who isn’t familiar with what a TwitterChat is, please take a quick read of Sam’s excellent description on her blog post, “TwitterChat [...]
Tags: buyer personna · mrktchat · resort marketing · sam magazine · social media
An Appropriate Social Media Post?
April 15th, 2010 10 Comments
I found this video via an ‘industry forum’, but it’s a publicly available clip on YouTube that already has over 10,000 views. My question is, do you think this is a video that an employee (I’m assuming that’s who shot it) should share via a public channel? I’m wondering what thoughts are from those of [...]
Tags: Jackson Hole chairlift · social media · social media policy · youtube
Social Media Upends Ski Resort Marketing
December 28th, 2009 No Comments
Hmm, some post title eh? Not really. It’s actually the title of an Ad Age video of Vail Resorts’ CEO Rob Katz speaking at the Cable Communicators forum in Denver a few weeks ago. It made some ripples through the online resort marketing community when it was published and Katz does make some solid points [...]
Tags: resort marketing · ski resort · social media · traditional marketing
How I use Twitter
October 20th, 2009 No Comments
Twitter is a very useful tool in my social networking arsenal. I find myself using it both for work and personal objectives and many times I find the two to be interconnected. To me, the most useful aspect of Twitter is the ability to see information coming across the web in pretty much real-time via [...]
Tags: how to · social media · twitter
Great use of Social Media by the Vikings
September 13th, 2009 2 Comments
If you don’t know, I’m a die-hard Minnesota Vikings fan and I glad to see them embracing some of the social media tools that I think can be of real value to any organisation. The one that I’m really stoked on is going on right now in the locker room after their recent 34-20 win [...]
Tags: Minnesota Vikings · social media · ustream
Do what you love, love what you do.
August 20th, 2009 No Comments
Last week, on Thursday and Friday, I attended a marketing summit to which all of the POWDR resorts sent members of their marketing teams to attend. It was great to finally meet many of the people that I’ve communicated with over the years, but the true highlight was getting to spend a full day with [...]
Tags: david meerman scott · passion · powdr · social media
Today’s ResortXpo Social Media Presentation Plus One
July 16th, 2009 3 Comments
Having participated on a few panels focused on Social Media, I heartily endorse the experience and would advise anyone who is offered the chance to share their knowledge to go ahead and participate. I’ve also been very lucky to have fantastic fellow panelists on the presentations that I’ve been involved with, and truthfully I’ve learned [...]
Tags: david laplante · michelle evans · milena regos · resort marketing · resortxpo · social media
Come visit Park City with the Social Media Clubs of SLC & UV
July 11th, 2009 No Comments
Not one, but two Social Media Clubs are coming up to visit us in Park City this week! Both the Social Media Club of Salt Lake City, and the Social Media Club of Utah Valley will be enjoying summer in the mountains with us at Park City Mountain Resort for a “Summer Social” on Thursday [...]
Tags: smcslc · smcuv · social media · tweetup
