Posts tagged social media
Social media peeps are cool
83 years ago
by Eric Hoffman
in review
The Park City Mountain Resort blog that I helped to launch, and am a contributor to, was reviewed today by social media guru Mack Collier as part of his Company Blog Checkup series and I’m happy to say that we did came out pretty darn good! Of course, I wish we could have aced the “check up,” but I knew that our blog could use some improvement and also that I’m not always the one to see the changes that could or should be made. Here’s the summary that Mack gave us:
Content: 27 (Out of a possible 35) – I like how the blog is currently positioned to cover the current slope conditions. I would like to see more videos as I think these are also a promotional vehicle for the resort.
Comments: 31 (Out of a possible 35) – Very active comments section. I’m not completely sold on bloggers replying directly to each comment in the comment, but the sheer volume of comments from the readers, and the promptness of replies from the bloggers, is impressive.
Posting Schedule: 8 (Out of a possible 15) – Looks to be decent now, but big gaps in the offseason, would try to work on closing those.
Sidebars: 10 (Out of a possible 15) – Pics of the bloggers at top of blog makes this score. Also like the weather-related links.
Total Score: 76 (Out of a possible 100)
The rest of the post is very informative too and has given me some great ideas for continuing to evolve and improve our blog.
It’s well worth mentioning that the reason Mack reviewed our blog, was because of a referral from his friend Sean Howard, who had written a post called The Role of Messy in Social Media on the MarketingProfs Daily Fix blog on which I had left a comment. Sean looked up our blog, thought that Mack might like to review it, and was kind enough to pass along a note which got the ball rolling. This just affirms what I’ve been learning about social media and the people that participate in it – they’re really cool!
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Social Media Happenings in Utah
33 years ago
by Eric Hoffman
in article
Some neat things are happening in the social media world here in Utah, with a number of meetups/tweetups and more coming up in the next weeks.
Tomorrow night in Orem, there’s a Tweetup at CoworkUtah. Jack @coworkutah has a slate of top notch Twitter users that will share their tips on Twitter and the CoworkUtah crew will provide pizza and beverages. Directions and more info is downloadable via this event pdf.
Even more exciting is the first ever meeting of the Social Media Club of Salt Lake City on January 15, with monthly meetings to follow on the third Thursday of every month. Social Media Club is a national organization, based out of San Francisco, with numerous local chapters throughout the country, and their tagline of, “If you get it, share it.” is what they’re all about.
Down the road a bit more is the 2nd PodCamp SLC, scheduled for March 27. There are not a lot of details on this event yet, but the organizers of the 1st ever PodCamp (which was held in Boston) Chris Brogan and Christopher S. Penn, are two of the more interesting people in social media today and I know that any event following in those footsteps will be very interesting.
I highly encourage anyone who is at all interested in social media to attend one or more of these events because one of the most important facets of social media is meeting the people that you are interacting with online and learning from them (and with them) in face to face settings.
(Yummy) Photo credit: edseloh
In Person Social Networking in Minnesota
03 years ago
by Eric Hoffman
in article
I spent the past few days in Minnesota, helping to staff Park City Mountain Resort’s booth at the Minneapolis Ski and Snowboard Show. If you haven’t been to a ski show before, let me set the scene: a mix of booths from local resorts, destination resorts, ski & snowboard manufacturers, a tooth whitening company (that was weird), a collection of outdoor gear for sale from a local retailer, a ski ramp, a terrain park ramp and a trampoline show (that was weird too). The cool part is, this eclectic mix attracts casual to diehard skier and snowboarders who come together to get themselves psyched up, and in some cases geared up, for the coming season.
I hadn’t worked a consumer ski and snowboard show in five or six years, so it was great to have the chance to chat with so many of these folks. As I was talking, many of my conversations lead me to think about what the social networking tools that are now available to us are – simply another way to engage prospective customers. And what do you do with your customers? You talk with them, find out what they want and then try to provide that good or service as best you can. This isn’t a cake walk, its long hours and you tend to repeat the same selling points time and time again. But, if you have a product you believe in and put in the effort to really engage each person that you talk to the process is really the same whether it’s at a ski and snowboard show in Minneapolis or using social media.
Anyway, this truly was a great trip because I finally got to see not one, but two Minnesota Wild games at the Excel Energy Center and they won both, hurrah!
