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Entries Tagged as 'strategy'

The Power of Search and YouTube

July 23rd, 2010 No Comments

This is another case study based upon a test I did this past weekend. I took my wife to see Ben Folds with the Utah Symphony. No, that’s not the test, but it was a really good date night. During the concert, I took a couple of videos with my phone and posted them to [...]

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Tactics and Strategy

August 10th, 2009 No Comments

Catching up on blog reading from the past weeks, I came across this post from Seth Godin, “When Tactics Drown Out Strategy.” This rang a bell with me, because he’s emphasizing one the main takeaways that I got from the San Francisco Inbound Marketing Summit, where Susan Rice-Lincoln talked about Social Media being long on [...]

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