Posts tagged tools

Gears and wheels

How to Blog More Industriously (or at Least Make it Appear That Way) part 2/2

Gears and wheelsIn part one of “How to Blog More Industriously (or at Least Make it Appear That Way)”, I describe a number of tools that I’ve found helpful to keep a blog full of content and now I’d like to share some of the tools I use to come up and keep content ideas handy – basically, how to keep things linked together. First and foremost, I do a lot of social bookmarking to help me remember topics that I read about that I think I might want to blog about eventually. I’ve used Delicious for years, but have been recently been testing out diigo as a bookmark tools with some more depth. I also use Google Reader as a social bookmark tool too, but find that it’s much more fitted as the RSS feed reader that it was originally designer for, and still functions exceptionally well –  I also personally love the fact that I can access the mobile Google Reader on my phone and read and keep up with my favorite blogs on the run.

In addition to simply bookmarking, there are also tools like Evernote, which allow a user to take screen shots, clip sections or even save an entire web page to your account. You can then tag entries as potential blog ideas, or todos and then return to them to flush the idea out further, save for later or perhaps even use as support for a different post. Another super useful element of Evernote is that you can load the plugin on browsers on multiple computers as well as an app on you phone and all will synch to the same database.

A tool that I haven’t used as often recently as I used to for finding interesting topics is Stumbleupon. I think that SU is one of those web services, like Reddit and Digg, that you either like and get, or don’t. Basically, it somehow matches what you’ve liked in the past along with your network and then shows you a list  of interesting sites that other users have Stumbled – not always the best blog content ideas, but certainly some interesting sites and content – I mean serious, check out these paper cut rolls, they’re pretty darn cool!

Photo credit: Flickr user ShuttrKing|KT

A Blizzard About Google

blizzard-googleThis past Tuesday, I took a few hours out of my last week of vacation, to attend “All About Google: How to rank higher for more keywords“. In this seminar, Trent Blizzard from Blizzard Internet Marketing lead a great discussion that ranged from basic Google SEO/SEM to many features that people in the tourism industry tend to miss or approach in a less effective way.

I was really surprised to see that there were weren’t that many people in attendance. When I hear FREE for a seminar on a dynamic topic like Google SEO/SEM, my ears perk up. When the topic is refined to the tourism industry, I stop listening and sign up! I’m not sure if it’s the fact that people feel like they’re too busy or that don’t understand the subject matter, but either way, I know that there were a lot of people in the Park City area that really missed out by not attending. I’d also like to give the Dakota Mountain Lodge kudos for valeting my bike, never thought I’d do that, but it sure was cool…

After getting through his intro, Trent was kind enough to forgo any Powerpoint presentations and keep his presentation focused on what was of interest and value to those of us in the room. He did a great job of critiquing each of our websites and then moved on to looking at various search elements such as local, images, news and more. He also listed several sites to help with search/reputation management, including:

  • LinkVoodoo – great tool for ranking the quality of a link from a particular site, but be sure to click on the “Quality Score Tool” in the secondary menu.
  • SEMRush – Trent recommended paying for their service (it’s quite affordable) to track and find new keywords for SEO and/or SEM.
  • TinEye – an image search to see if there are other sites using your images. Good to use, particularly as many sites are ‘scrapping’ the web for tourism content.
  • Copyscape – this site lets you search other sites for your text content, because you don’t want your hard earned SEO copy to be “stolen” by other sites!

There were many other tools brought up, but these were the ones that stood out to me. Thanks again to Trent and Lisa for putting together a such a quality seminar within an easy mountain bike ride of my house!

Photo credit: Me, showing Trent Blizzard in action
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