Hmm, some post title eh? Not really. It’s actually the title of an Ad Age video of Vail Resorts’ CEO Rob Katz speaking at the Cable Communicators forum in Denver a few weeks ago. It made some ripples through the online resort marketing community when it was published and Katz does make some solid points [...]
Entries Tagged as 'traditional marketing'
Social Media Upends Ski Resort Marketing
December 28th, 2009 No Comments
Tags: resort marketing · ski resort · social media · traditional marketing
Inbound Marketing Summit
April 20th, 2009 No Comments
I’m excited to be heading to San Francisco next week for the Inbound Marketing Summit taking place on April 28-29. Inbound Marketing is an interesting change, because unlike traditional marketing, which focuses on finding customers and pushing messages to them, Inbound Marketing focuses on ways to be found by the customers.
If you haven’t already, you [...]
Tags: inbound marketing · seo · social media · traditional marketing
