Travel Weekly just published their 2010 Consumer Trends report and there’s a wealth of interesting information contained within it. In looking at this from a ski resort point of view, I found several key takeaways: The average American traveller took 4 vacations in the past year and spent more than $3,500 on leisure travel services. [...]
Entries Tagged as 'travel'
Travel Weekly 2010 Consumer Trends Report
July 28th, 2010 No Comments
Tags: consumer trends · travel · travel weekly
Travel Data from the Bureau of Labor Stats
July 19th, 2010 No Comments
I found this recently released report from the Bureau of Labor Stats (BLS) while reading the Uptake Travel Industry blog. The data is quite interesting when taken from a ski resort perspective in that it illustrates how small of a chunk of the average consumer’s paycheck might go to paying for a day on the [...]
Tags: bureau of labor stats · ski resort · travel
An Argument for “Live Chat” on Travel Sites.
June 30th, 2010 No Comments
A recent Phocuswright report titled, “On Again, Off Again: Why Online Travelers Book Offline” shows that the biggest reason that consumer book offline is due to wanting personal service: Certainly the growing popularity of using social media in the sphere of customer service should help drop this number, but does this not also show the [...]
Tags: online shopping · PhoCusWright · travel
Staying Connected to the Web and Social Media on Vacation
May 25th, 2010 5 Comments
My wife gives me a (probably well deserved) rough time about how I tend to bring my digital life with me when we’re on vacation. This has come in handy, like when I was able to pull up New York transit maps and directions up via Google Maps on our trip to NYC earlier this [...]
Tags: social media · travel · vacation
Airline baggage fees and the ski industry
April 24th, 2010 2 Comments
This post languished as a short draft through the whole winter. Then I took a trip to Colorado about two weeks ago on Delta, brought my own ski equipment with and realized that if I hadn’t been able to pack lightly (3 day spring trip), that I would have had to check an additional bag, [...]
Tags: baggage fee · ski · snowboard · travel
Search and Display Campaign Results
March 21st, 2010 2 Comments
The below graph is from a recent post in eMarketer called, Search and Display Advertising Synergies. The article talks to how marketers with limited budgets can benefit from understanding how to leverage online display along with paid search. However, notice how the “Travel” category is one of the few industries in which display conversions are [...]
Tags: display advertising · search marketing · travel
December Online Travel Web Stats
January 19th, 2010 5 Comments
I just downloaded the Hitwise Monthly Category Report – Travel (pdf) for December of 2009 and I have a couple of observations. The first based upon what brought me to the report, that 7 of 10 “Fast Movers” were ski resort web sites. Interesting, but not too surprising given the seasonal nature of the ski [...]
