Posts tagged twitter
Tactics and Strategy
02 years ago
by Eric Hoffman
in article
Catching up on blog reading from the past weeks, I came across this post from Seth Godin, “When Tactics Drown Out Strategy.” This rang a bell with me, because he’s emphasizing one the main takeaways that I got from the San Francisco Inbound Marketing Summit, where Susan Rice-Lincoln talked about Social Media being long on tactics and short on strategy.
While many tactics, like Facebook and Twitter can seem simple and easy to jump into, if you’re considering how they fit into your overall strategic objects you’re likely not being any where near as effective, or in some cases counter-productive, as you could be.
Photo Credit:
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Monitoring in the Social Media Space
02 years ago
I tweeted a couple of times this week from the @pcski Twitter account, about a show on the Travel Channel called Great Weekends, which is airing an episode about Park City this weekend. I put those tweets out because that I felt that they might be of interest to followers of the Resort, but I was surprised to find a note from the social media company that works with the Travel Channel in my personal email account yesterday asking me to embed a video in my blog. I guess this personalized follow up is reflective of how the space is evolving, and I think I should give kudos to the person at the agency who noticed that my personal Twitter account is in @pcski description and I that have a link to my personal blog and my personal email there. I know that it isn’t a simple process to have tracked my email down, so to reward the efforts of Erin in her social media monitoring efforts, here’s the clip, and you know, I may just have to set my DVR to record this episode! 
I missed an Anniversary and I don't mind.
02 years ago
by Eric Hoffman
in article
Ok, I did remember my Wedding Anniversary last week, which is far and away the most important anniversary in my life, but I completely missed the fact that my one year Anniversary on Twitter was almost a week earlier. When I finally realized the missing date and looked back at my first batch of Tweets it reminded me why I shouldn’t worry – there’s nothing there to remember! Lesson to take from this – be memorable and then perhaps you’ll have reason to celebrate. Read ‘em and weep (well, I did at least):
Inbound Marketing for Ski Resorts
62 years ago
by Eric Hoffman
in article
In my San Francisco Inbound Marketing Takeaway post, I noted that I was putting together some thoughts on how to leverage inbound marketing in the resort industry. Finally, over a month later, here it is!
Inbound marketing is essential for any business because the ski business is seasonal and the participants so passionate the opportunities are tremendous.
The content element of inbound marketing is an aspect that ski resorts can easily leverage. Most are already taking lots of photos and videos, the next step is to publish them to social sharing sites like Flickr and YouTube. Even better, give customers a way to publish their own content to a common channel that can be displayed on a page on the resorts’ website. For example, the photo above was taken by a guest at Park City Mountain Resort and tagged so that I could find it and insert it here via Creative Commons license rights.
Another technique is to use blogging and micro-blogging platforms to convey current conditions with more personalized information than is possible using snow report pages, emails or texts. Through the use of hashtags (the # sign) resorts can even leverage reports from guests and aggregate them in a common stream. Resorts should be sure to use these techniques to interact/engage with their customers as well as to direct them to useful and relevant content. In addition email should be integrated with these efforts and with segmentation and triggers it can really continue to personalize communications with customers.
Lastly, resorts should be very strategic in how they do Search Engine Optimization (SEO) on their web content and make sure that the keywords and phrases that they’re optimizing for are directly in line with their overall business strategies. By this, I mean that rather than optimizing for general terms like “ski resort” a resort should optimize for more specific items, like “best beginner terrain park”. They should also tag appropriate photos with this and create a video showing off their park – of course a blog post and some tweets linking back to this content this should be done as well to fully leverage the inbound marketing potential of this content.
These are just a few quick examples for resorts and I plan on drilling down further on more specifics on using networks like Flickr, Twitter and YouTube. Are there any additional social networks out there that you think are just ripe for use by ski resorts?!
Photo Credit: bgautrea
Ski Resorts on Twitter
703 years ago
by Eric Hoffman
in article
http://www.flickr.com/photos/sookie/ / CC BY 2.0
Here it is, a list of ski resorts that are ‘hanging out’ on Twitter! I’ll try to update it as more resorts create accounts and, if I’m missing any, please leave me a comment and I’ll add them. I also have a few destination marketing organizations included here, but I’m primarily interested in ski resorts for this list.
Enjoy!
Ski Resorts on Twitter
Updated: 01/09/10 Tweeters listed: 149Countries: 3 (for now!)
United States
AK
@resortalyeska Alyeska Resort
AZ
@AZSnowbowl Arizona Snowbowl
@SkiFlagstaff Ski Flagstaff
CA
@skialpine Alpine Meadows
@skiheavenly Heavenly
@skihomewood Homewood Mountain Resort
@MammothMountain Mammoth Mountain
@skisugarbowl Sugar Bowl
@Sierra_at_Tahoe Sierra at Tahoe
@skilaketahoe Lake Tahoe Ski Resort CMO (Thanks @Jenn)
@tskifeed Lake Tahoe Ski Feed (thanks @Smash)
@bearmountain Bear Mountain
@SquawValley1960 Squaw Valley
@NorthstarTahoe Northstar-at-Tahoe
@kirkwoodmtn Kirkwood (thanks @freshpow)
@borealmtn Boreal (thanks @Jodychurich)
@JuneMountain June Mountain
CO
@arapahoe_basin Arapahoe Basin (updated 6/23/09, thanks @martin001)
@WinterPark Winter Park
@steamboatinfo Steamboat (snow report feed)
@skisteamboat Steamboat (more of a ‘town’ account)
@aspensnowmass Aspen Snowmass (thanks @martin001)
@SilvertonMtn Silverton Mountain
@ColoradoSkiUSA Colorado Ski Country
@vailmtn Vail
@keystonemtn Keystone
@beavercreekmtn Beaver Creek
@breckenridgemtn Breckenridge
@monarchmountain Monarch Mountain
@skisunlight Ski Sunlight
@Telluride Telluride Ski Resort
@EldoraMtnResort Eldora Mountain Resort
@SkiPowderhorn Powderhorn Resort
@CopperMtn Copper Mountain
@LovelandSkiArea Loveland Ski Area
@skicrestedbutte Crested Butte Mountain Resort (thanks @Ryan Jordi)
@vailresortsnews Vail Resorts’ PR news account (thanks @Kelly)
@WolfCreekSki2 Wolf Creek Ski Area
@EchoMountain Echo Mountain
@GranbyRanch Granby Ranch
ID
@visitsunvalley Sun Valley CVB
@SkiIdaho Ski Idaho
@BOGUSBASIN Bogus Basin
@SilverMtnResort Silver Mountain Resort (thanks @martin001)
@SchweitzerID Schweitzer (thanks @martin001)
@skilookout Lookout Pass (thanks @mrtin001)
@BrundageMtn Brundage Mountain
@SunValleyResort Sun Valley Resort
MA
@SkiButternut Ski Butternut
@jiminypeak Jiminy Peak
@Wachusett Wachusett
@skinashoba Nashoba Valley Ski Area
ME
@sundayriver Sunday River
@sugarloafmaine Sugarloaf Mountain (thanks @Matt G)
@ShawneePeakME Shawnee Peak
MI
@crystalmountain Crystal Mountain
@boyne Boyne Mountain & Boyne Highlands (thanks @Erin)
@SkiSnowSnake Snow Snake Ski and Golf
@MtBrighton Mt Brighton
@ShantyCreek Shanty Creek Resorts
MN
@Welch_Village Welch Village
@hylandski Hyland Ski & Snowboard Area
@buckhillmn Buck Hill
@SkiGiantsRidge Giants Ridge
MT
@bridgerbowl Bridger Bowl
@moonlightbasin Moonlight Basin (thanks @KcMX)
@bigskyresort Big Sky Resort
@SkiWhitefish Whitefish Mountain Resort
NH
@loonmtn Loon Mountain
@skiwildcat Wildcat Mountain
@crotched Crotched Mountain
@bretton_woods Mount Washington Resort
@waterville Waterville Valley
@CranmoreMtn Cranmore Mountain
NJ
@mountaincreek Mountain Creek
NM
There are multiple accounts for NM ski resorts, but most have the same tweets – spam accounts IMO.
@RedRiverSkiArea Red River Ski Area
NV
@renotahoe Reno CVB (thanks Mike)
@diamondpeak Diamond Peak
@mtroseskitahoe Mt Rose
@LVSkiSnowboard Las Vegas Ski and Snowboard
NY
@windhammountain (thanks @Kirt)
@SkiWhiteface Whiteface
@holidayvalley Holiday Valley
@BelleayreBeast Belleayre Mountain
@huntermtn Hunter Mountain
NC
@skicataloochee Cataloochee Ski Area
OH
@BMBW Boston Mills & Brandywine Ski Resort
@SnowTrails Snow Trails
OR
@mtbachelor Mt Bachelor
@timberlinelodge Timberline (thanks @chaserules)
@skior Ski Oregon
@HoodooRec Hoodoo Mountain Resort
@skibowl Mt Hood Ski Bowl
PA
@skibluemountain Blue Mountain
@Bear_Creek Bear Creek Mountain
@whitetailresort Whitetail Resort
UT
@pcski Park City Mountain Resort
@thecanyons The Canyons
@skisolitude Solitude
@brightonresort @brightonparks Brighton (thanks @grant for @brightonparks)
@skiutahyeti SkiUtah
@SundanceUT Sundance Resort
@PowMow Powder Mountain
@SnowbirdSki Snowbird Ski & Summer Resort
@snowbasinresort Snowbasin
@XploreBrianHead Brian Head
VT
@okemomountain Okemo
@KillingtonMtn Killington Resort
@jaypeakresort Jay Peak Resort
@StoweMtResort Stowe Mountain Resort
@Sugarbush_VT Sugarbush
@mountsnow Mount Snow
@picomountain Pico Mountain
@ski_vermont Ski Vermont (thanks @jen_butson)
@skimadriverglen Mad River Glen (thanks @jen_butson)
@skimagicvt Magic Mountain (thanks @jen_butson)
@smugglers_notch Smuggler’s Notch (thanks @jen_butson)
@StrattonResort Stratton Mountain
@okemomountain Okemo Mountain Resort
WA
@mtspokane Mt Spokane
@mtbakerski Mt Baker Ski Area
@StevensPass Stevens Pass
@49degreesnorth 49° North Mountain Resort (thanks @martin001)
WV
@snowshoemtn Snowshoe Mountain
WY
@jhski Jackson Hole Mountain Resort
@SnowKingResort Snow King Resort
@jhupdates Jackson Hole
@Grand_Targhee Grand Targhee
Canada
BC
@grousemountain Grouse Mountain
@redresort Red Mountain (thanks @martin001)
@WhistlerBlckcmb Whistler Blackcomb
@skifernie Fernie Alpine Resort
@MountWashington Mount Washington Alpine Resort
@SunPeaksResort Sun Peaks Resort
@revelstokemtn Revelstoke Mountain Resort
@KickingHorseMtn Kicking Horse Mountain Resort
@PanoramaResort Panorama Mountain Resort(thanks @HolidaysCanada)
AB
@Real_Banff Banff/Lake Louise Tourism (thanks @Jenn)
@SkiLouise Lake Louise Ski Area
@SunshineVillage Sunshine Village (thanks @HolidaysCanada)
@marmotbasin Marmot Basin(thanks @HolidaysCanada)
@SkiBig3com Banff Area Resorts (thanks @mark)
QC
@MontTremblant Mont Tremblant (Tweeting in English and French!)
ON
@stokelycreek Stokely Creek Lodge (Thanks Justin!)
New Zealand
@mountruapehu Mt Ruapehu (thanks for the links Mike!)
@coronetpeak Coronet Peak
@cardronanz Cardrona Alpine Resort
@mthutt Mt Hutt
@theremarks The Remarkables
