Posts tagged work

Off to work I go

Hi Ho, Hi Ho, It’s Back to Work I Go…

Off to work I goMy employer has a fantastic program in which they incentivize year round employers to take a month off in either May or June. I just finished my “MayAway” and returned back to work this past Monday, refreshed and ready to dive into a bunch of cool projects that we have in the works for the coming months. I find myself looking forward to MayAway each season as it approached, but I also find myself looking forward to the end of MayAway and get back to a job that I find interesting and challenging.

In a way, I’ve been preparing to return to work for pretty much the entire time I’ve been off via this blog. It’s been a great way to keep current on trends in travel and tourism and I’ve even been able to test out several ideas in it. For example, I’ve been experimenting with increasing my posting frequency to see what sort of impact that might have, and although it hasn’t been more than a couple of weeks, it seems as though I’m seeing more search engine referrals and definitely some more people viewing and subscribing to the blog via RSS and email. In the process of trying to post more frequently, I’ve also found myself making frequent use of organizational tools like Evernote and Google Reader to help me organize blog ideas and even get several written up and ready a few days prior to having them publish…yep, I’ve actually been getting ahead of the curve for one of the very few times since I started this blog. Here’s to keeping that up!

Photo credit: tedkerwin

Game On!

It’s been snowing all day and we’re all hoping that this will wind up being a big Utah powder dump. That’s because it’s  time for us to dial in our game and get ready for what we’re hoping will be a Holiday crowd of happy skiers and riders. I’m feeling a bit pessimistic as I look at the current economic news of  doom and gloom that’s hanging over our country and know that it will impact business at the resort. A great summary of current trends in the mountain resort business can be found the Industy News article, “Down but not Out: That’s the Latest Snapshot of North American Bookings,” and as you can tell from the title, it’s not the brightest outlook.

This Fall, I’ve been pushing harder than ever at my job: deploying emails, kicking our blog into high gear, polishing the resort’s presence on a slew of social media sites, employing a variety of social media monitoring techniques, getting our video library up to par along with the usual chunk of tasks I have at the start of every ski season. In addition, it feels like I’m always thinking of something I should try, grabbing my laptop and plugging away at it until the wee hours…I know much of it won’t amount to anything in terms of business revenue, but I know it would gnaw at me if I didn’t.

The big picture tells me that without snow, there’s not all that much I can do to impact visits, because without snow our business doesn’t even open. So, now that snow has come, I’m going to get out, make some more turns, try to forget about the struggle at hand for awhile and hopefully “they will come.” And if it does turns out that not as people come this winter, then I guess it’s just more turns for me.

Photo credit: jaiel
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