One of the things I love about being in marketing at a ski resort is that we have an incredible resource to tap: the passion of our customers. This isn’t true of many industries, but in sports it’s often something that a brand can really get some great mileage out of if done right. Here’s [...]
Entries Tagged as 'world cup'
The Passion Principle
May 23rd, 2010 No Comments
Tags: nike · passion · resort marketing · soccer · world cup
Super Weekend
February 4th, 2009 No Comments
It was a busy Saturday at the office this past weekend, actually I wasn’t really in the office, but I was busy helping out with the Visa Freestyle International World Cup freestyle competition the Eagle Superpipe. It was a skier event with both ladies and men and it went great (even with having to be [...]
Tags: halfpipe · super bowl · world cup
