Posts tagged world cup
The Passion Principle
01 year ago
by Eric Hoffman
in video
One of the things I love about being in marketing at a ski resort is that we have an incredible resource to tap: the passion of our customers. This isn’t true of many industries, but in sports it’s often something that a brand can really get some great mileage out of if done right. Here’s an extremely well executed example of a brand taping deep into that passion:
This makes me drool drool for the once every four year spectacle that is the World Cup – even though I’m a red-blooded American who lives for Football, Baseball, Hockey and Basketball. How can ski resorts capture some of this passion? After all the Winter Olympics were just a few short months ago…
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Super Weekend
03 years ago
It was a busy Saturday at the office this past weekend, actually I wasn’t really in the office, but I was busy helping out with the Visa Freestyle International World Cup freestyle competition the Eagle Superpipe. It was a skier event with both ladies and men and it went great (even with having to be at work by 7:00am), the crowds were awesome and best of all, I got to watch a good chunk of the competition. This was great because typically, when we have a big event, it seems like I spend most of my time running around. Although, I did have to sneak away from the men’s final early in order to shoot over to our accounting office and pick up the prize checks. Which is not as simple as it sounds because, with an international competition, there are all sorts of different withholding requirements. And once I got the checks we needed to make sure that we got a filled out W-9 form for each and every check – definitely an interesting process! In any case the winners were all very gracious and we got filled out W-9s from everyone.
Then, to end the weekend, I got to spend all day Sunday with my daughter and watch an entertaining Super Bowl – the only thing that would have made it better would have been winning one of my office pools!
