Predictions for the 2009-2010 Winter Season?
Our local chamber of commerce hosted a luncheon last week at which the National Ski Area Association’s President, Michael Berry keynoted. He touched on a number of topics, but the one that interested me most was when he put forth his views on the upcoming ski season. He mentioned how he’d been quoted last season predicting a five percent decline in skier visits, which was almost exactly what happened. He then went on to say that he expected this season to be “quite good”, with skier visits rebounding to last season’s level.
Personally, while I’d love to see it, I’m not certain that his optimism will be fulfilled. I don’t know that the recession is really moving in a positive direction yet and ski vacations are such financial commitment that I think that, particularly for destination resorts, a bounceback from last season, might be a bit unrealistic and that simply matching last seasons’ number might be a more appropriate expectation.
What do you think, is this going to be a bounce-back season, will it match last year’s rather ho-hum numbers or something else? I’m going with my gut, that it will match last year. Let me know your thoughts in the comments.
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