Hmm, some post title eh? Not really. It’s actually the title of an Ad Age video of Vail Resorts’ CEO Rob Katz speaking at the Cable Communicators forum in Denver a few weeks ago. It made some ripples through the online resort marketing community when it was published and Katz does make some solid points in the clip, but more than anything, I think that he’s mainly just acknowledging a global shift in marketing and advertising that is already well underway. While it’s encouraging to hear an industry leader in the ski resort business verbalizing this paradigm shift, as an interactive marketer, I would be concerned if he wasn’t saying these things. What do you think?