I recently happened up on this clip showing how 3 (no English version of their site unfortunately), a Swedish telecommunications company has taken their online sales and ecommerce application to a new level of personalization with a unique and very nifty touch.

I think this could be an amazingly powerful way to bring a personal vacation planner touch to travel sites that seem to have rubbed out that component in their race to have the most efficient and full featured search set in their sites. What do you think, is this the future of online travel sales?