One of the things I love about being in marketing at a ski resort is that we have an incredible resource to tap: the passion of our customers. This isn’t true of many industries, but in sports it’s often something that a brand can really get some great mileage out of if done right. Here’s an extremely well executed example of a brand taping deep into that passion:

This makes me drool drool for the once every four year spectacle that is the World Cup – even though I’m a red-blooded American who lives for Football, Baseball, Hockey and Basketball. How can ski resorts capture some of this passion? After all the Winter Olympics were just a few short months ago…