I came across this excellent video by Kate Ray in my Google Reader feed via Joe Buhler’s post on PhoCusWright Connect and I wanted to share it further. The video is a bit long, at about 15 minutes, the Klezmer style music gets a bit much at times, but the quality and basic insight that the interviewees provide is well worth it. As you watch, I’d encourage you to think about how these concepts and ideas could be applied to the online experience for people looking to and taking a ski vacation – it’s an interesting mental exercise – enjoy!

Web 3.0 from Kate Ray on Vimeo.